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D2C Artisan & Heritage E-commerce
The Bagru Block Print
The Bagru Block Print is a premium artisan e-commerce platform dedicated to authentic, hand-block printed cotton clothing and home decor from Jaipur, Rajasthan. Built on a modern, high-performance web architecture, the platform connects global conscious consumers directly with traditional textile heritage through seamless digital shopping experiences and local craft workshop bookings.
- Client
- The Bagru Block Print
- Industry
- Sustainable Fashion, Textiles, & Home Decor
- Technologies
- Next.js, PostgreSQL, Drizzle ORM
Measured outcomes
- <1s Load Time
- Platform Speed
- Sub-millisecond
- Query Performance
- Omni-Category
- Catalog Scope
Achieved via Next.js Server Components and optimized edge caching
Realized through Drizzle ORM's lightweight data mapping layer
Successfully unifies retail apparel, raw textiles, and physical experiences
The challenge
Dynamic Media Overhead: Rendering image-heavy catalogs showcasing highly detailed textile patterns without compromising initial page load speed or SEO rankings.Complex Multi-Channel Catalog: Balancing standardized retail apparel inventories (Men, Women, Kids) alongside customizable variations (Unstitched Suits) and physical tourism services (Workshops).High Database Read Demands: Managing live inventory tallies and instantaneous filter states across large product matrices under spike traffic conditions.
Solution
What we built
Server-Side Rendered (SSR) Storefront: Utilized dynamic, component-driven layouts to deliver blazing-fast page loads and optimized Core Web Vitals for media-rich catalogs.Unified Relational Data Schema: Architected a modular relational database mapping structure to efficiently handle complex product variants, localized showroom listings, and workshop booking schedules under a single engine.Type-Safe Database Interactions: Deployed a lightweight object-relational mapping layer to execute ultra-fast, type-safe queries, eliminating runtime data errors and optimizing query execution speeds.
Technologies used
- Next.js
- PostgreSQL
- Drizzle ORM
- Tailwind CSS