Loading page…
Enterprise / Large-scale E-commerce Retailer
Home Town
HomeTown is India's leading online furniture and home decor retailer, serving over 15 million families over a 20-year legacy. The enterprise seamlessly bridges digital e-commerce with a national network of physical showrooms, offering everything from premium modular furniture to complimentary, in-store interior design consultations.
- Client
- Home Town (Praxis Home Retail Limited)
- Industry
- Home Furniture, Modular Solutions, & Interior Decor
- Technologies
- Shopify (Plus / Advanced architecture), Liquid, JavaScript
Measured outcomes
- 15+ Million
- Market Footprint
- #1
- Industry Standing
- 20 Years
- Experience & Heritage
- 13 Flagship Stores
- Physical Expansion
Happy families served across India
Trusted online furniture store in the region
Established operational legacy and consumer trust
Core brick-and-mortar experience hubs
The challenge
Omnichannel Integration: Harmonizing a massive inventory (ranging from heavy living room sets to tiny decor pieces) across a large physical showroom network and a national e-commerce platform.Customer Trust & Engagement: Overcoming online friction associated with high-ticket furniture purchases through robust warranty assurances, clear sizing categories, and flexible payment architectures.Localization & Logistics: Navigating complex pan-India delivery, scheduling free installations, and driving digital traffic to localized regional flagship stores.
Solution
What we built
Intuitive Categorization & Discovery: Deployed a highly structured mega-menu matrix dividing products explicitly by rooms (Living, Bedroom, Dining, Office, Kids), standalone utility groupings, and specialized custom modular consulting themes.Conversion Optimization Strategies: Integrated hyper-targeted high-conversion elements including automated cross-selling engines ("Essentials Furniture", "Deal Zones"), an extra 5% first-time buyer hook (WELCOME5), and integrated easy-EMI financing calculators directly on the storefront.Localized Store Drivers: Built a robust, geolocation-aware "Nearest Store" locator hub providing direct phone lines, integrated navigation mapping, and seamless, digital design consultation bookings (Book a Design Consultation) to transition high-intent web browsers into physical brick-and-mortar buyers.
Technologies used
- Shopify (Plus / Advanced architecture)
- Liquid
- JavaScript
- Tailwind CSS
- Google Maps API
- Omni-channel CRM
- Payment Gateway Infrastructure (EMI/Financing integration).