D2C Fashion Brand

Ambraee

Ambraee is a premier D2C fashion brand specializing in contemporary women's ethnic and fusion wear. Backed by over 2,600 customer reviews, the platform blends traditional craftsmanship—like hand-painted and block-printed designs—with modern e-commerce features like interactive video commerce and budget-tiered shopping collections.

Client: Ambraee
Industry: Women's Ethnic & Fusion Wear
Technologies: HTML, Next JS, Nest JS

Measured outcomes

2,600+ Reviews
Customer Validation: Up to 75% Off
Incentive Margin: XS to XXL
Sizing Inclusivity

The challenge

Seasonal Inventory Pacing: Maintaining consistent sell-through rates across highly fluctuating, theme-based collections (e.g., Summer Linen, Shringar, Festives).Occasion-Based Personalization: Guiding shoppers to targeted apparel needs (Workwear vs. Wedding Wear) without cluttering the primary mobile user experience.Sizing & Fit Hesitation: Mitigating high digital cart abandonment and return rates common to online ethnic and tailored silhouette purchases.

Solution

What we built

Intent-Driven Architecture: Segmented navigation explicitly by category, unique production techniques (Block Printed, Hand Painted), and specific life-style occasions.Tiered Value Funnels: Implemented automated price-bracket collection nodes (Under ₹799 to Under ₹2999) on the homepage to capture varied budget segments instantly.Social Proof Validation: Deployed an automated "Influencer Closet" video loop integration combined with verified customer review badges directly on product hubs to build visual trust.

Technologies used

HTML
Next JS
Nest JS
Postgres SQL
AWS

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